A penguin was used for many years as their logo, and penguins can still be seen on the roofs at Little America Wyoming.[2] The penguin was used on most of the numerous billboards advertising the Little America hotel. These billboards were located along Interstate 80. In partial reference to the famously remote Little America station in Antarctica, they reminded travelers in vehicles at regular intervals how close they were to the Little America hotel and that there was nothing else available for many miles in either direction. The last of the penguin billboards was removed in the early 2000s.

In September 2014, Grand America Hotels & Resorts entered into a non-prosecution agreement with Homeland Security Investigations (HSI), the U.S. Immigration and Customs Enforcement (ICE), and the United States Attorney for the District of Utah to forfeit $1.95 million (equivalent to $2.41 million in 2022) in relation to an investigative case involving the hiring of illegal aliens and undocumented workers. During an administrative audit in 2010-11, HSI had discovered that 133 “undocumented individuals” had been working for the company at The Grand America Hotel in Salt Lake City, Utah. Following the completion of the audit, the company was given a warning and the employees were terminated. However, according to the press release by the United States Attorney for the District of Utah, as many as 43 of the workers returned to the former jobs, some “within days of the HSI warning”. Their return to work was facilitated by three temporary employment agencies, which had been created expressly to allow the former employees to continue working. Notwithstanding, the press release continued, the three temporary employment agencies had been created by “lower level and mid-level managers” and “without the knowledge or consent of top executives at the Hotel”. Moreover, most of workers returned using fraudulent documents and different names. In addition to the forfeiture, the company agreed to adopt new measures to insure future compliance with employment laws. These measures were anticipated to cost the company $500,000 (equivalent to $618,000 in 2022) to implement. The U.S. Attorney’s Office indicated that Grand America Hotels & Resorts had been fully cooperative throughout the entire process. In the end, two managers were disciplined and four more were fired

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